Nina Hale Inc will update you on what’s happening in the world of search engine marketing. You’ll learn the big picture of how to view both SEO and SEM in a holistic approach that incorporates digital trends across social media, content consumption, and mobile usage. Experts will share what brands should be thinking about as you plan ahead 6 months, 12 months, and further. You’ll also get the inside perspective and predictions from Nina herself, sharing big predictions for developments that will rock the online world. 

Keynote | Our keynote speaker is Josh Hawkins, VP of corporate marketing at Brightcove, one of the world’s largest platforms for video content and applications. Hawkins will explain how video and applications are changing the face of online and mobile, and advise you on what essential elements in content planning you need to be considering. 

Search + Social Content | Search engine marketing has always been about getting the right content in front of the right customers. Social media’s impact on content dissemination can’t be denied. Nina Hale Inc will provide practical advice on how to inventory and develop SEO-rich content that attracts and engages your audience, along with action plans to how to build a social and PR strategy to publish that content online and develop a relationship with your customers that also builds SEO value. 

Pay-Per-Click in a SoLoMo World | Use of the internet is increasingly becoming social, local, and mobile. Nina Hale Inc will update you on channel trends in usage and conversion, and relate the enormous changes that have happened in the pay-per-click advertising landscape over the past few years. You’ll leave with a better understanding of what channels exist to target customers, and how you can expand or improve your lead generation and eCommerce through advertising across social, local and mobile channels. 

Analytics & Analysis | "Can I track that?" Nina Hale Inc update you on new and essential features in Google Analytics, as well as give you ideas on how to develop attribution models to track engagement and conversion across multiple channels and touchpoints; specifically showing examples of how to analyze the wealth of information to make impactful changes to your marketing programs. 

Technical SEO Updates | Panda, Penguin…?? Google changes its algorithm about 500 times per year and is increasingly sharing best practices and tips on new ways to comply and benefit from their changes. Nina Hale Inc's technical team will demystify the biggest changes and give you practical, usable advice on the most important elements you need to consider for your website designs.